Job Description
Join Our Mission to Transform Education!
We are on a mission to level the playing field in education, and this is your opportunity to join an exciting, venture-backed startup early in its journey. Be part of something remarkable at the intersection of education and technology!
Since our launch in 2019, we have empowered over 200 million students to gain confidence in STEM subjects, ranging from algebra to quantum mechanics. With the largest STEM video library in the world and over $26 million raised in funding through our Series A round, our goal is to become the #1 ed-tech learning platform.
Position: Performance Marketing Manager
We are seeking a seasoned Performance Marketing Manager to join our dynamic team. In this pivotal role, you will help scale our paid digital marketing efforts while ensuring cost-effective user acquisition. You will be instrumental in shaping our online presence and driving measurable results through strategic campaign management and optimization.
Key Responsibilities:
SEM Campaign Optimization: Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords.
Digital Channel Scaling: Lead the charge in scaling paid digital channels to ensure efficient acquisition costs and maximize ROI.
AB Testing & Growth: Drive growth through well-designed A/B tests with flawless execution.
Audience Targeting: Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns.
Cross-functional Coordination: Collaborate closely with the Product Team and fellow marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality.
Organic Social Media Support: Generate creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, X, YouTube, and LinkedIn.
CRM Oversight: Assist with various aspects of CRM, including designing and implementing email journeys, blasts, and push notifications.
Ideal Candidate Experience:
5+ years of hands-on performance marketing experience.
Extensive SEM experience managing large-scale campaigns (100,000+ keywords).
Strong analytical skills with experience in reporting and data analysis, capable of deriving insights from data and a desire to optimize.
Self-motivated, collaborative, and possess a strong work ethic.
Previous CRM management experience; familiarity with Iterable is a plus.
Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing.
Qualifications:
Proven track record of delivering measurable results through performance marketing.
Excellent communication and organizational skills.
Ability to thrive in a fast-paced, ever-changing environment.
Strong proficiency in analytics tools and platforms.
Benefits and Perks:
Competitive salary with a significant equity upside.
100% coverage for Medical, Dental, and Vision for you, plus 50% for your dependents.
Remote-first work environment.
Flexible PTO, holiday, and leave policies, including paid parental leave for new parents.
401(k) plan.
How to Apply:
If you're excited about the opportunity to contribute to our mission, please submit your resume and a cover letter explaining why you would be a perfect fit for this role. Include examples of past campaigns or projects you have led or significantly contributed to.
We look forward to hearing how you can help us continue to empower students worldwide!
Our Commitment:
We believe in being authentic and inclusive. We are an equal opportunity workplace and an affirmative action employer, committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. If you have a disability or special need that requires accommodation, please let us know.
Employment Type: Full-Time
Salary: $ 56,000.00 139,000.00 Per Year
Job Tags
Holiday work, Full time, Worldwide, Flexible hours,